Managing DirectorDepartment head (founder)Planned hireScale-up hire, funded from revenueNot funded at this investment
OT · FOUNDER · UK
Managing Director
EM · FOUNDER · TURKEY
Head of Operations
SALESBase + commission, about 65/35
Head of Sales
Hired at 10+ salespeople. Country managers then report here.
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Second Salesperson (per country)
Below the Country Sales Manager once country ARR passes £500k
Distributor Partners
US, Canada, Singapore, Malaysia, Saudi Arabia · 25% margin · upside, off in Base
CUSTOMER SUCCESSAlso onboard Starter / Professional
Customer Success Manager
UK
Customer Success Manager
Gulf
Customer Success Manager
Turkey / EU
Customer Success Manager
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Additional CSM
One per £2.5M ARR above £7.5M
EC · FOUNDER · DUBAI
Head of Technology
ENGINEERINGProduct build
Lead Full-Stack Developer
Owns the codebase and releases
Junior Full-Stack Developer
Reports to Lead Full-Stack
QA Tester
Reports to Lead Full-Stack
Additional Engineer
One per £3M ARR
INFRASTRUCTUREContractor
DevOps / Cloud Engineer
Turkey · builds, containers, release pipeline
IMPLEMENTATIONCustomer deployments
Implementation Engineer
From launch
Implementation Engineer 2
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Additional Implementation Engineer
One per £1.5M of new ARR
MARKETING AND ADMIN
Marketing Manager
UK · from M2
Marketing Agency
External, monthly retainer
Admin / Finance Staff
Budget 3% of ARR above £3M
Headcount by team
TeamReports toRolesHeadcount
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Source: Skady Financial Model v15 (9 Oct 2026). Phase 1 (M1): UK, UAE, Turkey. Phase 2: Germany M3, Netherlands M4, France M4, Spain M5. Phase 3: Italy M6, Austria M7, Switzerland M8, Poland M8, Denmark M8, Sweden M9. Country targets total £3.75M; a paired manager is paid once with commission on the combined target. Headcount counts planned hires only; scale-up hires depend on ARR. Founders: OT, EC, EM.